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Navigating the Summer Real Estate Market: Advice for Sellers

The real estate market is an important part of the overall economy, as it affects many other industries, such as construction, banking, and home furnishings. Investors and homebuyers alike monitor real estate trends and conditions to make informed decisions about buying and selling properties.

Your market’s seasonality is one of the elements affecting the supply and demand of homes. A market’s seasonality varies depending on where it is. The summer months can be extremely hectic. Children are not in school and may be at summer camps or summer school. With the warm to hot weather in the Philippines, business may be slowing down or picking up. You might be interested in changing your residence as the seasons change. Notably, the summertime is the best time to offer your home because the ratio of sale price to list price is higher. In addition to the objective data, the summer is a prime season for real estate sales for a number of important factors. Take notes to some of the best tips for sellers to avoid the real estate market slow down.

How Seasons Affect Property Selling

Seasonality can play an important role in the real estate market and can affect the buying and selling process. As a seller, it’s important to understand the seasonality of the market in your area and adjust your pricing and marketing strategy accordingly. For example, you may want to price your property more competitively in the warmer months, or focus on staging your property to make it more inviting during these months.

Why is Summer Real Estate slow?

The real estate market can experience some fluctuations during the summer months, but it ultimately depends on a variety of factors specific to each local market.

In some areas, the summer months may be a peak time for real estate activity, as families may be looking to purchase a home before the start of the school year. Additionally, warmer weather and longer days may make it easier for buyers to view properties and for sellers to showcase their homes. On the other hand, in some areas, the summer months may see a decrease in real estate activity as people go on vacation or prioritize other summer activities over buying or selling a home.

House real estate graph price investment mortgage

Overall, while summer can sometimes slow down the real estate market, it is not a guarantee and is highly dependent on the specific market conditions in each area. It is important to work with a local real estate professional who can provide insight into the trends and conditions of your specific market. Also, it is important to note that once you’ve established your market’s seasonality, don’t let the thought of discomfort cause you to stay idle. That is why we have provided some of the ways to keep your market alive during the summer!

How to Keep Things Flowing:

Navigating the real estate market during the summer can be challenging, but there are several tips for seller so you can make the most of the season:

Summer Real Estate Tip #1: Price the property competitively

In a slower market, it’s important to price the property competitively to attract potential buyers. In order to determine the sellable price, you need to get a comparative market analysis (CMA). A CMA is a report prepared by a real estate agent which provides information on recent sales of similar properties in your area. This information can help you understand what similar homes in your area have sold for and what you can expect to get for your property. Real estate markets can be dynamic, so it’s important to monitor the market regularly to ensure your property remains competitively priced.

Summer Real Estate Tip #2: Enhance the property’s curb appeal

Even if it’s not the peak season, it’s important to make sure your property looks its best. Enhancing the property’s curb appeal, such as cleaning up the landscaping, painting the front door, and adding some potted plants, can make a big difference in attracting buyers. Another advantage that buyer consider is the property’s lighting. Add or update exterior lighting fixtures, including porch lights and landscape lighting. This can improve the curb appeal of the property at night and increase its overall security.

Summer Real Estate Tip #3: Be flexible with viewings

During non-peak seasons, it’s important to be as flexible as possible with showing times. Make sure your property is always ready for a showing and be willing to accommodate last-minute requests. Ensure that the property is clean and tidy, and that all unnecessary items are put away. This will make it easier to accommodate guests for showings. This can also increase the number of potential buyers who are able to view the property.

Summer Real Estate Tip #4: Offer incentives

Offering incentives can be a useful strategy for selling a property, especially during a slower market. To help incentivize buyers, consider offering incentives such as covering closing costs or offering a credit for upgrades or repairs. Another way is to ensure a home warranty. Offering a home warranty can give buyers peace of mind and make the property more appealing. A home warranty can cover the cost of repairs or replacement of major systems and appliances in the event of a breakdown. Remember, offering incentives can help attract more buyers and potentially lead to a faster sale.

Model of house and key on sandy beach with sea and sky on the background

Summer Real Estate Tip #5: Get in Touch with Potential Clients

Keeping in touch with buyers is an important part of the real estate sales process, and can help you build a strong relationship with potential buyers. Some of the ways to show that you are a trustworthy and faithful seller is giving a gentle follow up. After showing your property to a potential buyer, follow up with them to ask for feedback and answer any questions they may have. You may also be a good friend to them by offering valuable information to buyers, such as tips on buying or selling property, information about the local market, or insights into the real estate industry.

Summer Real Estate Tip #6: Promote the property effectively

Even during non-peak seasons, it’s important to promote the property effectively. Work with a real estate agent to create a comprehensive marketing plan. A good marketing plan can include using strategies like the social media platforms like Facebook, Instagram, or Twitter to advertise your property for sale. Share information about your property and photos on your personal or business pages and ask your friends and family to share it with their networks. You may also attend local real estate events or open houses to meet potential buyers and connect with other real estate professionals in your area.

Summer Real Estate Tip #7: Don’t rush the process

While it’s important to act quickly, it’s also important not to rush the process. Take the time to thoroughly evaluate a property and consider all of the factors before making an offer. Selling a property can take time, especially in a competitive market. Be patient and persistent in your efforts to find the right buyer.

Find a Home now with Brittany

Brittany will bring you through a more in-depth discussion on the procedure of buying your own luxury property if this guide to buying a home still seems difficult and overwhelming.

The greatest individuals are available to assist prospective homebuyers on their journey when it comes to luxury real estate at Brittany Corporation, the top developer of such properties in the Philippines.

In the Philippines, Brittany Corporation offers top-notch condominiums and house and lot for sale, allowing residents to live in luxury every day. The luxurious real estate developments by Brittany are tucked away in themed neighborhoods inspired by exceptional, globally renowned tourism destinations in prime locales in Tagaytay and Santa Rosa.

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