For the longest time, magazines have been the authority when it comes to the latest fashion trends. The most notorious for this is the fashion magazines, which feature the latest fashion styles and trends. But these types of magazines are not just about fashion but also about entertainment and lifestyle.
Before, magazines were not just the trend, they set the trend.
Magazines, through promotion and advertisement, are very informative, and they provide readers entertainment as they keep themselves busy scanning each page for photos while staying in the most beautiful houses in the Philippines.
In the 90s, when you want to discover the latest songs and their corresponding guitar chords, you either watch MTV and pluck the guitar as you find the right chords or simply get a song hits magazine at the nearest convenience store.
Kids back then bought either K-zone or Witch magazine to read the latest trends on geekery hobbies and the coolest movies, series, books, and games released before. And also, K-Zone had bonus posters and toys inside their issues during the peak of its run.
If one is interested to seek some mature content, most likely, they quietly grab the latest issue of either FHM, Playboy, Uno, or Cosmopolitan.
For the latest teas on entertainment, the magazine is also a constant source of fans of various celebrities.
Total Girl and Candy were the trendsetters when it came to entertainment, fashion style, and lifestyle for teenage and young adult girls.
In the Philippines, fashion sections were dominated by popular fashion magazines such as Mega and Preview, two of the most iconic and top fashion magazines in Philippine pop culture.
Fashion magazines were the trendsetters for generations of girls and boys around the world, being the lookbook for clothes to wear and beauty guides. Readers every month or week flock to bookstores and grocery counters near their house and lot near Nuvali or Condo in Tagaytay to purchase the latest issue of their respective magazines to be updated on the latest fashion news.
From fashion trends to the latest diet fads, fashion magazines were the go-to material for fashionistas. Inside those magazines are quality pictures of models with their newest styles, and accessories, along with articles and blogs concerning the lifestyle of their target readers.
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But unfortunately, time is beyond those eras of fashion magazines setting the latest fashion trends for their target market. Most magazines, like other published materials, are now shifting to digital platforms and are all on the web.
The latest fashion trends are dictated by online influencers, while magazines serve as an avenue to amplify these trends and promote celebrities through their articles and blog entries.
Declining readership due to cost and digitalization of media led to the decline, along with growing calls to redefine beauty standards, which contributed to the obsolescence of fashion magazines and the publishing industry.
Feminist activists and organizations have repeatedly criticized fashion magazines for their imposition of unrealistic beauty standards on top of elitist and consumerist views of self-expression dictated by media moguls and clothing businesses. Aside from that, sexual objectification of women and harassment within the modeling industry has triggered the growth of bitter sentiments toward fashion magazines.
This decline in magazine readership is not only due to political changes. Another factor is the shift of audiences to digital media.
In fact, in 2017, Summit Media, one of the country’s largest publications, shut down printed magazine operations to switch to digital platforms. Summit was once a giant in the magazine industry. It is behind the famous men’s fashion magazine FHM Philippines, a lifestyle magazine, that targets kids such as K-Zone Philippines and Total Girl, and top fashion magazines such as Cosmopolitan and Preview.
Fashion magazines these days are mostly thriving online through digital copies or content creation like any other online media outfit. Magazines such as Marie Claire and Harper’s Bazaar are already available online that you can check anytime for the latest fashion trends.
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Despite the unprecedented blow of digital media towards print media platforms like fashion magazines, there are still loyal followers of magazines who want to read them the old-fashioned way while sipping a coffee in their most beautiful houses in the Philippines. Some buy old issues of their favorite magazines at bookstores or online marketplaces near their house and lot in Daang Hari. There are still those who go to newsstands in Santa Rosa, Laguna or Alabang, Philippines, to grab recent issues of magazines.
Print may have suffered a massive decline in readership, but it is not dead.
And also, there are still some fashion magazines that you can read and own printed issues in a time when digital media is widely used. You don’t need to settle anymore, scouting for old issues of discontinued magazines. There are still active fashion magazines in circulation to keep you updated the old-fashioned way. But what’s more amazing is that except for Women’s Wear Daily, there are Filipino magazines you must check to stuck on your home shelf. If you are looking for some Filipino fashion magazines issuing physical copies, here are some of them:
Scout Magazine is the only free fashion magazine in the Philippines. It is owned by Hinge Inquirer Publications Inc., the magazine arm of the Inquirer Group of Companies, the company behind the infamous newspaper, Philippine Daily Inquirer.
Its contents primarily promote youth fashion and culture written and produced by young people.
Copies of Scout Magazine issues are often distributed in public spaces and notable malls as part of their promotion.
Mega Magazine is dubbed as the country’s “best fashion magazine”. The fashion magazine has been in newsstands since 1995 and is owned and operated by the One Mega Group.
One Mega Group is a publishing company behind magazines that feature articles and content focusing on fashion, lifestyle, home, and design. Aside from Mega Magazine, its flagship fashion magazine, it also publishes the men’s fashion magazines MEGA Man, MEGAStyle, MEGA Entertainment, Lifestyle Asia, Blueprint, Modern Parenting, and The Game.
Mega is still thriving both in print and digital media for its core principle of innovation and dedication to inspiring its reader to be bold and beautiful. It has survived five administrations, the COVID-19 pandemic, and the digital age living up to its legacy as “the best fashion magazine” in the Philippines.
In its latest issue, Mega’s cover girls featured are the iconic Filipina models who conquered magazine stands in the ’90s, Apples Aberin, Marina Benipayo, Tweetie de Leon-Gonzalez, Myrza Sison, and Rissa Mananquil Trillo. Mega chose to feature these iconic ladies to amplify women’s empowerment, highlighting the career of these women beyond modeling, proving to the world that they are more than just pretty faces and that women can do great things.
The Mega magazine is available at newsstands in groceries, convenience stores, and book shops around the country and can also be purchased online via Lazada through Sari-Sari Newsstand.
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Tatler Philippines is a fashion and lifestyle magazine which promotes and features high-end fashion trends. Aside from fashion it also caters to articles and content regarding nightlife, haute cuisine, and the contemporary art scene.
It is part of the Tatler Asia group and is distributed via physical and digital newsstands.
For its latest issue, it boasts an edition with four different covers in circulation featuring the most fashionable women in the country, Tessie Singson, Sofia Andres, Jasmine Curtis-Smith, and Bea Soriano Dee.
Vogue is an American magazine that primarily promotes haute couture fashion, among other topics such as beauty, women’s fashion, and culture for ladies and also gentlemen. Anna Wintour is the editor-in-chief of this high fashion magazine that is widely read by over 12 million people.
The magazine started as a newspaper in 1892 and then eventually turned into a monthly high fashion magazine.
Vogue has been a reputable fashion authority and promoter for over a century and decades of changes in politics and technology throughout contemporary history. The fashion magazine has featured several models, celebrities, and designs by high-quality fashion designers around the world through the years.
Get now your copy of Vogue Philippines’ first issue and be updated with the latest fashion trends and beauty tips to always slay your day! This is perfect for your home shelf in your house and lot near Nuvali or house and lot in Daang Hari.
Get your copy now of these magazines and be updated with the latest fashion trends and beauty tips to always slay your day! This is perfect for your home shelf in your house and lot near Nuvali or house and lot in Daang Hari.
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