The future is officially here. Fast tracked by the recent global pandemic, the adaptability of companies across all sectors were put to the test. Just as Charles Darwin stated in his theory of evolution, it is the survival of the fittest. And now, all functions of life—such as learning, working, and even acquiring basic resources like food and water—are shifting to online platforms. Whether you are online grocery shopping or reviewing listings for luxury properties for sale, online platforms have provided a safe space for getting everything you want and need despite the pandemic. That is why if you work in Sales, you know that traditional marketing is out the window. The future of digital sales is here and it is here to stay.
Sales trends are changing at a fast pace and companies must learn to adapt constantly | Photo by Mikael Blomkvist
First world countries have gone digital way before the pandemic and their economies are recovering faster compared to others. Their top companies are racing against time to develop a smarter way of city living, meaning more automations and online access to public services. The Philippines has one of the fastest growing economies in Asia, especially just right before the pandemic. There is so much potential for digital growth, with a general public that is already immersed in the online world.
When given the opportunity, acquiring work, networking, and improving the lives of Filipinos nationwide can be possible through the future of digital sales. After all, the economy thrives with every sales transaction. Therefore, innovative practices online do not only boost sales but also the economy. In a way, it is another aspect of helping the Philippines get back up and running through the economy.
There are so many problems and issues with traditional sales. One of which is that it is just not cost effective: both the company and its customers waste time, resources, and energy in every stage in the buying process. The company invests a huge amount of money to fully equip its sales agents with materials (i.e., brochures, branded tokens, and forms), monetary allowances for meeting clients, and sometimes even cars for driving to meet multiple customers at their luxury homes or cafes, among others. The problem here is that the customers being visited are only potential buyers, which translates to millions of wasted money for the company.
On the other hand, customers faced with traditional sales tactics can either be interested or put off by such forward means of sales. Brochures get tossed into the bin and sales agents are hit with the age old “I will think about it” line after buying coffee and snacks for two or three.
Another issue here is that traditional face-to-face sales allows for too much discrepancies, miscommunication, and sometimes even unethical behavior with customers. There is no monitoring system to check on private verbal discussions between sales agents and customers.
Moreover, there is no point in resorting to traditional sales techniques when one can innovate their practices to the future of digital sales.
Traditional sales includes cold calling and face to face meetings | Photo by Fauxels, Pexels
Sales, marketing, and advertising have a couple of things in common, and that includes knowing what, when, and where to attract customers. The future of digital sales involves a more holistic approach of understanding your target market; meaning knowing their buyer persona, buying habits, and even their buying psychology. A brochure may be visually appealing on its own, but never to the uninterested eye. The same goes for online platforms. You need to know which online tools to use and what your target audience is using.
1. Facebook – If you want to advertise to a wider audience or the general public, Facebook is the platform for you. Boosting helps your content be more visible to your chosen audience, but the algorithm can be a hit or miss.
2. Instagram – Instagram is a better avenue for a younger audience (millennials and younger). Since Instagram is still largely dependent on images despite the introduction of video reels, artistic and emotional content thrives here. Check out the beautiful house and lot masterpieces by Brittany Corporation at @brittanyliving.
3. Twitter – A tweet with 280 characters (previously 140 character limit) can be very powerful if used with the right hashtags and following the right trends. Tweets are refreshed by the second though, so you have to be witty and snappy in this online space.
4. Tiktok – Tiktok is appropriate for targeting even younger consumers. Nowadays, companies are investing in Tiktok content because of how effective quick quality content is.
5. Youtube – The history and future of digital sales is Youtube. You are free to share as much information and creativity as you want. However, it may be quite taxing for your creative and content teams to come up with a 15 minute video once or twice every week if you are only advertising one type of product.
6. Email – Email marketing is also a type of traditional sales, but now, a more innovative method is taking digital agencies by storm. Targeted newsletters, campaigns, and limited offers have proven to drive sales and repeat customers.
With the future of digital sales also comes the risks of putting out content that may receive varying comments that are posted publicly. Make sure that your digital sales teams are backed up by your marketing and risk management teams. Avoid posting the same content across all platforms because as a consumer, you would not want to follow a brand’s social media profile in another platform if you have access to the same content in another one already.
Each platform has a prime time as well, so post intelligently by following the latest trends and scheduling content in advance. But the quickest way to a successful digital campaign is by investing in automated marketing tools to gain valuable customer insights.
It is more worth it than sending a sales agent to wait by a stall in a mall right? But right now, trends show that consumers are focused on addressing their needs during a global crisis, such as a safer house and lot.
Social media marketing is an essential part of digital sales nowadays | Photo by Pixabay, Pexels
Aside from the digitization of the world, the global pandemic has also brought about a new sense of cautiousness with all the businesses failing to adapt to modern technology. That is why investors are paying attention to safe industries such as the services sector, food and beverage, and luxury real estate—the last being the most profitable, of course.
The luxury real estate industry saw success despite dire circumstances simply because luxury homes are both a necessity and a luxury. With the new health protocols in place to combat a pandemic, abled families put up their condo for sale to move to more spacious house and lot units. Privacy, security, and safety are most important now, all of which are the specialty of Brittany Corporation.
With its innovative and adaptive practices, the future of digital sales is definitely in Brittany Corporation. Luxury properties for sale are now easier to find and easier to sell because of online measures such as the Brittany online portal, a more user friendly Brittany website with a chat bot for immediate concerns, virtual tours, and an outstandingly responsive digital sales team.
If you are interested in entering the future of digital sales, luxury real estate is the perfect place to start or continue in the New Normal.
Effective sales agents are able to satisfy interested customers online | Photo by Anna Shvets
Aside from the online aspects of Brittany Corporation’s digital sales, their properties for sale are nothing short of magnificent. From the Swiss chalets on the undulating hills of 35,000 pine trees at Crosswinds Tagaytay, to the Italian mansions of the wide cobblestoned pathways of Portofino Alabang—Brittany Corporation pioneered luxury themed living in the Philippines.
Inspired by the world’s most beautiful sceneries, Brittany also offers the Neo-Victorian La Posada in Sucat, the Old English Mansions of Promenade, and the sweet American homes of Georgia Club in Brittany Sta.Rosa, Laguna. Blissful sceneries such as these are a breeze to sell, even online.
Experience your own piece of Switzerland here in the Philippines, along the hills of 35,000 pine trees only at Crosswinds Tagaytay
Experience your own piece of Switzerland here in the Philippines, along the hills of 35,000 pine trees only at Crosswinds Tagaytay
Next Read: Zoom Presentation Tips to Ace Your Next Sales Meeting
Next Read: Brittany Leads Digital Search in Luxury Real Estate
