Top digital platforms for luxury properties


The age of digitalization made it easy for the new generation of shoppers to look for items that they want to check out or buy. Several products and service offerings can now be seen on the internet compared to the pre-computer age. You just need to use the correct digital platforms to find the right product that best suits your needs.

Luxury Properties have a very niche market compared to ordinary properties, products, and services. Not everyone would look for the most expensive houses in the Philippines. That is why not all internet users were familiar with the websites and other digital platforms where they can find luxury houses and lots.

A Digital Platform could be defined as an online ecosystem where the online community itself, exchanges information and sometimes can interact with one another.

Young real estate sales professional using his phone and digital platform to check the stock market | Luxury Homes by Brittany Corporation

Keep track of your tasks and objectives by utilizing digital innovation.


Where to find luxury houses and lots online


Social Media Platforms

Facebook has a wide audience reach that attracts people from almost all walks of life and that includes affluent individuals who are looking for luxury properties. There are a lot of groups, pages, and even marketplace listings on Facebook that offer Luxury houses and lots for sale. Brittany Corporation, including all of its projects, have its own Facebook pages, namely, Crosswinds Tagaytay, Vista Alabang, Brittany Sta. Rosa and The Lakefront Sucat.

The real estate digital marketers of luxury property brands might not consider this social media platform in posting their properties but you, as a buyer and investor, might still want to try this platform in looking for luxury properties to buy.

LinkedIn is another social media platform where you can find luxury houses and lots for sale. Real Estate brokers and agents tend to use this platform to reach out to the investors and propose their luxury properties.

If Facebook is more on you doing the job in finding luxury properties to buy or invest in, LinkedIn is the other way around. Real estate agents and brokers are the ones looking for you on this platform if they feel like you might be interested in investing in the properties that they are offering.

The social media platform is considered as one of the top digital platforms to find luxury properties because almost all people on the internet have an account on the social media sites that they use and browse every day, if not, almost every day.

Taking a photo of rock formation on mobile phone digital platform - Luxury homes in the Philippines

We live in a highly connected world, where everyone is reachable with the tap of a finger.


Content and Media Sharing Platforms

There is another digital platform where the emphasis of its content is on the beauty and details of every luxury property that the brand is presenting.

Instagram is one Media sharing platform where you can find luxury properties. It might also be considered as a social media platform but its main purpose is to flaunt the photos and short clips of the brand.

Brittany Corporation and other luxury property brands also have an account on Instagram for you to check the most beautiful houses in the Philippines. This could be considered as the counterpart of the physical property galleries in the digital world because of the number of photos that you can view.

If you are tired from viewing the photos and short clips on Instagram, you might also want to check out the luxury properties uploaded on Youtube. This platform is best for luxury property seekers who want to feel more like being in the property because of its lengthy videos that capture the beauty of the property’s interior, exterior, and even the community where it is located.

Luxury house tours are a trend nowadays on YouTube because people love to watch content showing what can be seen inside the mansions in the Philippines.

Some Youtube videos could even have a 360 video feature where you just need to put on your 360 goggles to have the total experience of viewing the place. If you have the luxury of time to watch videos other than just scrolling through social media pages then Youtube might be the best platform for you.

How to use Shopify to buy furniture for your own luxury house and lot | Luxury Homes by Brittany Corporation

Buying luxury properties online could be a crucial decision that’s why you need to look for a credible property listing site and study the property before making a decision


Property Listing Websites

The first two digital platforms above are great when you want to have a glimpse or preview of the properties that you want to buy or invest in the future but when you want to search into the pricing and investment details per property then you might want to consider looking for popular and credible property listing websites.

Dotproperty and Lamudi are some of the property listing websites where you can find luxury houses and lots for sale. You can input on the search bar your desired location, station, or even the specific name of the project you want to search.

You can just simply search for Luxury properties in Tagaytay, for example, and you could instantly see all of the available properties that Crosswinds Tagaytay is offering including the pre-selling mid rise condominiums of Alpine Villas, Ready for occupancy properties within the community of Crosswinds, and as well as lots in Lausanne.

The full description of your chosen property is already encoded in the listing, and you can even request the contact details of the sellers if you have further questions regarding the property. It is best to get in touch with the seller for them to answer all your queries and concerns regarding the property you are interested in.

The Digital marketers of Brittany Salesforce, for example, monitor all their clients’ messages in their property listing website accounts and even offer them a virtual viewing of the luxury properties of Brittany projects.

Buyer and investor searching on her macbook laptop for online property listings of luxury homes - Luxury Homes by Brittany

There are several digital tools available today that could help homebuyers come to a decision faster, especially when deciding on buying luxury real estate.


Search Engine: Google

As you open your browser on your computer or smartphone, the landing page will always be your preferred search engine. In Google, you can search for the property you want in the search bar and it will give you various suggestions based on what you’ve searched.

In this digital platform, you could see the specific location of the property pinned on Google maps. You could check the reviews and comments of other people who already have been in the community and you could leave your reviews and comments as well.

Since it is linked to google maps, then you and your family and friends can already find the directions on how you would go to the location with no hassle. It is nice that you can view the property virtually but it is also fine if you really want to go to the location and experience the community. Just make sure to follow all safety protocols if you decide to view the property in the traditional way.

The map feature could also instantly tell you how far away this property you are looking to your office and other relatives as well. Accessibility beyond exclusivity might be one of your considerations in finding a luxury house and lot.

Listings of the properties in Google My Business also often have links to their official website or social media pages if you want to know more about the properties they are offering.

Woman using her laptop on a Zoom call celebrating her friend's birthday | Luxury Homes by Brittany Corporation

Innovating digital platforms is indeed the future of Real Estate.


Since the COVID-19 pandemic, people have struggled to find ways to continue their businesses considering all the restrictions imposed by the government to avoid the virus’s proliferation. Since then, everybody seems to shove their way towards digitalThat is why it is not that difficult, given our current situation, to find luxury properties online today because every business now is going digital including the luxury real estate industry. You just need to find the right digital platforms that best fit your preferences.