MICE conference is one of the most significant business events in the Philippines as it brings together companies and members of the public in one place. This regularly held conference provides a platform for investors and business executives to network, collaborate, and share knowledge.
Meetings, incentives, conventions, and exhibitions conference (MICECON) is one of the most significant events in the Philippines that offers a platform for investors, employees, customers, and suppliers to network and collaborate with other people from all over the world. It is usually held every year and lasts for about 5 days.
The events at MICECON include a trade show, seminars and workshops, entertainment programs, product launches, an awards night, and much more! The event has been running since 2010 and has been growing ever since.
In this article, we will learn more about the importance of the MICE industry to the Philippine tourism sector.
The MICE stands for Meetings, Incentives, Conventions, and Exhibitions, and other terms used are “Meetings, Incentive Travel, Conferences, and Exhibitions” or “Meetings, Incentives, Conferences, and Exhibitions”. The MICE conference is an annual event that takes place in the Philippines. It was first held in 2010. The event brings stakeholders from most travel and tourism industries to discuss current issues, network with other professionals, and make new connections.
MICECON provides an opportunity for buyers to network with exhibitors and get a chance to see new products and services offered by the latter. It also allows them to learn about the latest trends in the industry, which could help them plan their future events more effectively.
On the other hand, exhibitors take advantage of the MICE industry to showcase their products and services to potential buyers from different industries. In addition to allowing them to promote their offerings, exhibitors can also gain insights into what kind of events are planned by these companies so they can market themselves better to win more contracts.
To strengthen the sectors involved in the MICE industry, MICECON expanded its educational program to include a comprehensive local stakeholders program during the first year and international buyers invitational and business exchange program (MICECONnect) during the second year.
The MICE industry’s importance to the Philippines’ economy is demonstrated by the employment opportunities it creates. Directly, through employment opportunities created by MICE tourism held in convention centers located in major cities; indirectly, through employment opportunities created by hotels and other businesses that provide services to delegates during their stay in these cities.
MICE activities indirectly boost demand for services and products other economic sectors provide, such as transportation, accommodation, and food service establishments.
By directly hosting these events, the local government host generates income from domestic and foreign sources through registration fees paid by delegates and attendees, accommodation fees paid by representatives who stay in hotels during their stay, and food expenses incurred by delegates during their stay in the city.
Davao City, the Philippines, is set to host the 2023 MICECON in March. The city is well known for its world-class food and accommodation, making it a perfect destination for business travelers and tourists.
The theme, MICECONverge: Blaze New Trails is focused on making MICECON an immersive experience that includes both physical and mental stimulation. It aims to allow delegates to explore the country’s rich history and culture through its people and natural resources while also encouraging them to think outside of their comfort zone by challenging themselves to do things they have never done before.
The tourism industry was severely affected by the pandemic and is still trying to recover. The Philippine government is working on several strategies to attract more tourists worldwide.
In an interview, Davao City Tourism Operations Officer-in-Charge Jennifer Romero said that MICE Con is one of many events that will help boost tourism. This is believed to increase revenue for the city.
She also added that prioritizing the MICE industry significantly helps the whole tourism industry as restrictions have been loosened.
Attire: Colors of the Earth (blue, green, brown, and white)
The first day of MICECON is a whirlwind of activity. The delegates will be greeted with an early morning visit to the Philippine Eagle Center, where they will learn about the conservation efforts to protect these majestic birds and their habitat. They also get to know more about the local culture and history of the area in a guided tour of Kadayawan Adventure Park.
The second half of the day features presentations from bidders for MICECON 2024, including an introduction by each bidder and a presentation on their plans for hosting this momentous event. Other activities include First Time Attendees Introduction, Philippine MICE Youth Challenge (Academic Competition), Power Dressing: How to Don an Image of Power) and Easy Glam Makeup Fix for Industry Divas.
The delegates will then enjoy dinner at Mayor’s Night—a welcome reception for the participants.
Attire: Philippine textiles from different regions
The first plenary session of the second day will feature experts discussing “Opportunities for a New Beginning Conversion into a Sustainable Destination.” The panelists include representatives from local communities, government agencies, and businesses, who will share their insights on how to make this happen.
The second plenary session will focus on “Legacy, Mega Events, Learnings, and Moving Forward.” Finally, the second day will wrap up with three Breakout Sessions with three sets per session.
Attire: Airport Outfits
The last day of the MICE conference will be dedicated to content marketing strategy: the power of storytelling. Experts from all over the world will share their insights on how to use stories to tell your brand’s story in a way that sticks with people long after they’ve left your website or social media page. There will also be a breakout session with three sets in the morning.
This event will end with a motivational talk about Blazing New Trails.
The MICE industry is the leading conference on meetings, incentives, conventions, and exhibitions in the Philippines. It is a national organization that brings together travel and tourism industry players from various sectors to share best practices, promote networking and build relationships with one another.
The Department of Tourism (DOT) is the lead government agency that promotes tourism as a major source of income by formulating policies and implementing plans to attract tourists to the Philippines. It is also one of the MICECON organizing committees.
To ensure the success of MICECON, the Tourism Promotions Board (TPB), an attached agency of DOT, worked closely with local government units and other stakeholders to ensure that all attendees would have a memorable experience in the Philippines.TPB is formerly known as Philippine Convention and Visitors Corporation (PCVC)
In November 2018, the MICECON welcomed 600 participants who discussed the theme “Towards a Connected and Sustainable Community.” Bacolod showcased its local tourism sector and its capability to host major events.
The MICE Roadmap 2030 has led to an increase in demand for MICE services. The Roadmap 2030 aims to create enabling policies and institutional support, improve infrastructure, develop a highly competitive workforce and strengthen research and development.
The MICE Conference 2014 was held in Clark, Pampanga, from June 4-7. The theme of the conference was “MICE in 4D—Driving passions, Developing minds, Defying limits, Designing the Future” and aimed to increase tourism in the country by 15%.
The MICECON Conference held in Davao City last March 2013 drew more than 500 participants from all over the country and abroad. The conference theme was “iMICE. ignite. innovate. inspire. infuse”. Sales are estimated to have increased by 20 percent due to this conference.
More than twenty experts from all over the world came to Cebu and shared their knowledge with 350 conference participants. The speakers discussed government, education, technology, business, and economics topics. They were able to teach the audience how these concepts could be used to improve lives and businesses.
The MICECON 2010 conference was held in Subic, Philippines, from February 4-7, 2010. The event had a theme of “Life is MICE” and focused on developing and marketing the north as another MICE destination outside Manila, which has traditionally been viewed as the leading MICE destination in the country.
The MICE conference is an excellent opportunity for the Philippines to show off its vibrant and eclectic culture and economic growth. The MICE conference has been held in Davao twice before, so you can be sure that a wide variety of local businesses will be showing their wares during this event.
Brittany Corporation‘s dedication to supporting events that drive the country’s economy is a key component of its business model.
By joining and sponsoring events, Brittany Homes aims to build relationships with local businesses and community groups, which helps them to understand better what their clients need and want. The company also gets the opportunity to showcase its properties, such as Brittany Santa Rosa, Belle Reve, Georgia Club, and Vista Alabang.
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