Luxury real estate offers a wide range of career options that also come with great rewards, flexibility, growth, and fulfillment. | Photo by Sean Pollock on Unsplash
Real estate is a thriving industry in the Philippines – and it has no signs of slowing down. The growing market makes luxury real estate careers a great opportunity for everyone looking for job stability and financial success. Most professionals in the field enjoy stellar commissions on top of a stable monthly income. Beyond the outstanding earning potential, the job also promises valuable intangible perks. You have full control of your time and you can enjoy opportunities to network with high-profile real estate investors. Plus, you are helping people get through one of life’s biggest milestones – buying their dream luxury homes.
Needless to say, luxury real estate careers are worth a shot. Being a luxury real estate salesperson or agent is the most common profession linked with the industry, but it is definitely not the only option. Wondering what other opportunities are ahead on this professional road? Whether you are thinking of starting a new career path or pursuing a profitable side hustle, ahead is a roundup of options to consider.
REAL ESTATE SALESPERSON
Think of real estate salespersons or real estate agents as extensions of the property developer they are working for. Generally speaking, they serve as the bridge between a homebuyer and the seller. As a real estate salesperson, you spend most of your time actively interacting with clients by arranging necessary sales transactions and negotiations for them. A real estate salesperson’s work involves research, paperwork, and marketing. This includes updating luxury property listings, answering real-estate-related queries, scheduling appointments, hosting open houses and showings, staying up to date with real estate market trends, and more. Simply put, real estate salespersons have the expertise needed to:
1. Help home developers actively market and sell their real estate properties at the best price possible, or;
2. Help home buyers find a luxury house and lot (from the agent’s partner real estate developer) that will match their needs, lifestyle, and preferences.
There are particular skills and knowledge you should have if you want to be a real estate salesperson. First, you must know your local area well – and this includes surrounding districts and other relevant neighborhoods. Doing so will help you present prime real estate locations and find the right luxury property for your clients. You will also handle several paperwork related to sales, so make sure you are familiar with the local laws and regulations of a property’s location. Lastly, a great real estate professional should be a good communicator. You need to relay accurate information to clients and negotiate various housing deals. Because the most luxury house and lot investors are not familiar with the technicalities of buying a house, they mostly depend on real estate agents to guide them through the process.
DIGITAL MARKETERS
Real estate’s shift to digitalization solidifies the importance of digital marketers in the sector. | Photo by KOBU Agency via Unsplash
The real estate industry has always been more reliant on traditional marketing (e.g. newspaper ads, face-to-face networking, word of mouth, etc.) But the Covid-19 pandemic compels many businesses to embrace digital transformation. This is where digital marketers take the stage. A real estate digital marketer is responsible for incorporating enhanced digital solutions and promoting real estate projects online and offline.
For this role, your understanding of the digital marketing mix is essential. You understand how digital platforms like social media and property listings websites can connect you to the right audience and you know the latest trends in the market. For instance, digital marketers of the Brittany Salesforce—the selling arm of Brittany Corporation—enhance the buying experience of their affluent clients through the digitalization of sales. A typical working day in the life of digital marketers in Brittany involves reaching leads online, actively interacting with clients through social media platforms, and presenting virtual luxury house and lot tours. They also market Brittany properties through digital ads, webinars, and other virtual promotional tools.
LUXURY REAL ESTATE BROKER
A luxury real estate broker is often misconstrued as a real estate salesperson. Although both help clients buy and sell luxury properties, there are key differences in their roles, expertise, and positions on the career ladder. First off, real estate brokers have a special license to network and negotiate with property investors, sellers, and renters. This means they have a wider grasp on the market trends, real estate laws, and the overall ins and outs of the real estate biz than a regular real estate salesperson. Brokers can do everything a real estate salesperson does, but they can work independently and be accredited by various real estate developers. They can also run their own brokerage firm and hire real estate agents to work with them.
A typical working day for brokers involves listing luxury properties (typically on the local Multiple Listing Service or MLS), sharing brokerage listings with other brokers, and helping buyers find many real estate options that will fit their preferences. They also perform management activities like supervising agents or overseeing financial transactions on house deals.
As mentioned earlier, real estate brokers are licensed professionals. The Real Estate Service Act or the RESA Law lays down several qualifications and rules that real estate brokers must have and comply with so that they can be licensed to start their practice. To get a license, aspiring brokers must take and pass the Real Estate Licensure Examination. You can take this test only if you meet the criteria below.
1. You must be a Filipino citizen
2. You must have a good moral character
3. You must have a Bachelor of Science Degree in Real Estate Management or BS REM
In the past, the Commission on Higher Education (CHEd) recognized any relevant bachelor’s degree in screening eligible exam takers. However, the rolling out of BS REM to various universities called for new educational requirements. As of writing, only graduates of the course are allowed to take the brokers’ licensure exam. Some of the popular local universities offering BS REM are De La Salle University – College of St. Benilde, University of Cebu (Cebu City, Cebu), and Xavier University – Ateneo de Cagayan.
MULTIMEDIA ARTISTS OR GRAPHIC DESIGNERS
Creative professionals have an important spot to fill in real estate, even more so in luxury real estate. Promoting luxury homes is not just about selling a house – it’s about relaying the grand experience that comes with owning one of the most beautiful houses in the Philippines. And in the age when visual communication is vital to a successful business, high-quality graphics and well-made videos are valuable marketing tools for attracting leads, creating audience connection, and selling. As a creative professional on a luxury real estate brand like Brittany, your role is to capture the grandiose architecture, comfort, and exclusivity of Brittany homes in your visual materials. These include virtual tours, digital walkthroughs, and eye-catching promotional photos of world-class Brittany properties.
Buildings at the Grand Quartier, with the distinct balconies
A taste of cosmopolitan Italy awaits you in this Virtual tour at Portofino and Amore.
You also need to convert important real estate information and business data into easy-to-digest visual materials. These include infographics and marketing collateral like flyers and brochures. Attracting eyes is one thing, and making them stay is another. You want your audience to easily see the brand’s projects, the latest changes in the luxury real estate sector, real estate statistics, and more. High-quality visual materials also help in building brand authority and credibility in the competitive market.
What does it take to be a multimedia artist in the real estate industry?
Your creative flair is your strongest asset if you want to be a creative professional in the luxury real estate industry. You must be able to conceptualize attractive marketing concepts and execute them on your visual designs. You should also be proficient in media editing software like Adobe Photoshop, Illustrator, and video editing tools.
The real estate industry is one of the steadiest businesses there is, standing strong against economic setbacks and even the Covid-19 pandemic. | Photo by Nastuh Abootalebi via Unsplash
This ever-growing market of luxury real estate means more opportunities for stable and rewarding careers for experts and young professionals alike. The key is finding the right workforce that will provide a working environment that supports professional growth. Brittany Salesforce continues to set the standard for a new generation of real estate professionals. As the driving force behind Brittany – the luxury arm of the real estate giant Vista Land – Brittany Salesforce builds the path to professional excellence by providing unlimited earning opportunities, positive company culture, and continuous training and development to its members.
Ready to take the big leap? Build your real estate career by joining the next generation of top-notch real estate professionals in the country. Explore job opportunities in Brittany by clicking here. Interested applicants may also send their updated resume to [email protected] or call 794-9999.
Visit Brittany’s official property page to know more about Brittany’s beautiful thematic offerings or follow us on our Linkedin, Facebook, Twitter, and Instagram accounts!
