Being a luxury real estate sales professional is one of the most coveted careers for many aspiring and even established real estate professionals.
A luxury real estate sales professional is someone who does not deal in typical homes, apartments, or condos. Instead, they deal in the high-end market and focus on the niche of investment properties, and homes are valued in millions. Think luxury mansions and the most beautiful and expensive homes in the Philippines – these are the properties they usually deal with.
Luxury real estate sales professionals might also be selling properties in unique locations or overseas, as well as other high-value properties that the average real estate sales professional cannot access. When they make one sale, they can make more in commissions than an average sales professional might earn all year.
Additionally, they also deal with clients who have many different needs as compared to regular homebuyers. This is the reason why only a small number of real estate sales professionals are qualified to handle transactions with those who qualify as ultra-high net worth individuals.
These are the type of clients who look for premium quality, upscale amenities, private and secure locations, and unique architecture. The luxury homes and investment properties that these individuals prefer include open floor plans, outdoor pools, and smart home automation.
Aside from earning higher commissions, luxury real estate sales professionals enjoy a number of perks. Let’s take a closer look at what defines a luxury real estate sales professional and why you might want to become one.
Learn about what makes your market tick. | Photo by fauxels from Pexels
If you position yourself as a luxury real estate sales professional, you will be able to attract affluent real estate clients who are looking for high-value investments. This means that there are a lot of opportunities to interact and rub elbows with the rich and famous in society.
Luxury real estate sales professionals have unlimited income potential as long as you have strong business skills, a wide range of high-end contacts in the housing market, and are ready to work hard. This will give you the opportunity to make a huge profit from selling luxury real estate properties.
Work at your own time. | Photo by Jess Bailey Designs from Pexels
Being a luxury real estate sales professional enables you to enjoy your own time.
Since you are your own boss, you have control over your time and can have a lot of flexibility when it comes to your schedule.
This way, you will have time to attend family events and celebrations, health appointments, and even school functions for your kids. Plus, you can also take a vacation whenever and however you want to.
Finding luxury real estate properties can be a challenging and very frustrating process for real estate investors and home buyers. As a luxury real estate sales professional, you will make it easier for luxury real estate clients to find their dream homes.
When you are able to successfully build your contacts and sell luxury real estate properties, people will start seeing you as an expert in the real estate industry.
If you find the benefits appealing, then you’ll want to know how to become a luxury real estate sales professional. In order for you to become one, you must learn about several things that you need to do in order to win the trust of your clients and to start making money as a luxury real estate sales professional.
Suggested Read: Advance Your Career as a Real Estate Professional | Brittany Corporation
Becoming a luxury real estate sales professional will not happen overnight. Aside from continuously growing your network, you must also learn how to market yourself through your own website, social media, and email marketing.
In addition, you should also find a way to generate real estate leads for your business. When you’re just starting, you could consider purchasing quality leads from popular real estate listing sites. You will definitely be able to improve your real estate lead generation skills over time but you might be needing a little help in the beginning.
One of the best ways to learn how the high-end market works and what the affluent wants and need is by having a mentor. An experienced luxury real estate sales professional can help you learn how to market yourself, how to handle difficult real estate clients, and even manage crisis situations.
Additionally, you will get a chance to network more effectively with other professionals in the industry.
The use of technology to search for houses can be a helpful tool. Clients value personal connections and adding a personal touch when it comes to real estate transactions.
Almost everything now is digital. To be successful as a luxury real estate sales professional, you have to leverage the latest technology and see how you can maximize its use in your business.
Think about feedback and review systems, your own website, apps, or social media pages. These will surely attract sellers and buyers to you. To up your game in the competitive luxury real estate market and qualify potential clients, you may also want to consider machine-learning algorithms.
Since property viewing is prohibited in other parts of the country, you may consider offering virtual tours of your properties to potential buyers. You have to remember that the final buyer could be living in another state or country, so virtual tours will be helpful in answering questions live, thus allowing buyers to make a quick decision.
Brittany Corporation focuses on luxury homes.
Before putting up a business of your own, consider working first at a luxury-focused real estate firm or company. Although there are certain policies such as requiring you to split your commissions with the firm, this will still be a great opportunity for networking as well as improving your skillset and resume at the same time.
Moreover, you will learn the hottest trends of the luxury market, what high-end customers are looking for, and what the future holds for luxury real estate.
Proper follow-up is a must for success as a luxury real estate sales professional. Don’t forget to stay in touch with potential sellers and buyers via phone calls and emails. Let your clients know that you are committed to selling their luxury property or finding their dream luxury home.
Aside from the usual follow-up, you could offer special discounts to make your deal more attractive. When you follow up aggressively, it will surely result in higher sales and commissions.
Power dressing is important. | Photo from Pexels
When dealing with high-end clients, you need to present yourself as a credible and trustworthy real estate sales professional. Even if you are very skilled, many real estate clients will dismiss you if you don’t look the part.
Look and speak with class by branding your luxury real estate using professionally made business cards, websites, and promotions. In addition, remember to invest in pieces of clothing that will make you look like a success.
If you want to become an expert in the luxury real estate industry, you have to start with research. Before you even consider working as a luxury real estate sales professional, it is best for you to spend time learning more about the industry and everything that it involves – know the market that you should be caring about, the specific styles and amenities as well as the latest trends that they want for their properties.
Remember also that when you become a luxury real estate sales professional, you will be dealing with affluent clients. So, it is a must to build your credibility to be able to earn their trust. Moreover, they are going to want to know about the neighborhood and city that they’re moving to, which is why you should be able to recommend country clubs that buyers can join, the usual recreation spots in the vicinity, and the most popular community events.
Keep in mind that you are not just selling a home as a luxury real estate sales professional. You are providing the best and the most beautiful home to live and settle down for those who have the means.
Investing in luxury homes and condominium properties? Brittany Corporation is the country’s pioneer in luxury-themed developments with proven expertise in developing residential communities inspired by the world’s premium destinations. It offers Old European and American-themed projects and creates masterpieces of upscale living for luxury homebuyers with a taste for artful living.
It has a fine selection of luxury home designs in excellent locations: Portofino in Alabang, La Posada in Sucat, Augusta, Georgia Club, and Promenade in Sta. Rosa, Laguna and Crosswinds in Tagaytay.
Brittany Corporation’s communities continue to offer luxury properties that are rich in character and sophisticated in thematic appeal. For more information on Brittany Corporation and its roster of luxury-themed properties, visit their official Facebook page.
Meanwhile, when investing in luxury properties, it is recommended to work with a luxury real estate sales professional who has a proven track record and experience in successfully navigating the luxury real estate market. You have to know that all real estate sales professionals have their expertise and it is necessary that you understand the ins and outs as well as the trends in luxury real estate.
Brittany Salesforce, the official selling arm of Villar-led Brittany Corporation, is composed of real estate sales professionals with vast experience in luxury real estate and a proven track record in handling and servicing the most prestigious clientele in the country.
For more information on Brittany Salesforce and their luxury properties, visit Brittany Salesforce Linkedin, Facebook, or Instagram.
Visit Brittany’s official property page to know more about Brittany’s beautiful thematic offerings or follow us on our Linkedin, Facebook, Twitter, and Instagram accounts!
For those who are interested to be a seller for Brittany, visit our E-Suite seller’s portal here.
Concerns on your home? Click on our Vista Land Homeowner’s Portal here.
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