How to Make Effective Use of Video in Your Real Estate Career

The Covid-19 pandemic made marketers realize the importance of human connection in creating marketing strategies. As human contact remained limited back in the early stages of the pandemic, businesses in many industries—luxury real estate developments included—struggled to build solid relationships, foster trust, and earn loyalty to their consumers.

A challenge that compelled not just the real estate industry, but also a huge part of the business-to-consumer industry, to fully embrace digital marketing. And at the forefront of this shift is a powerful marketing tool: real estate videos.

Ahead is what you need to know about leveraging the power of  real estate video marketing in attracting prospective buyers and boosting sales.

Real Estate Video Marketing: Why You Need It and How to Use it for Selling Luxury Properties

Done right, real estate videos can promote a real estate property to the right potential clients and build customer trust even without meeting them right away. But how exactly can you as a real estate professional from Brittany Corporation use real estate videos to stand out from the competitive industry? Here are some of the best practices you must try.

Your Real Estate Video Should Put the Spotlight to Luxury Properties

Visuals are one of the most important factors that can influence a client’s buying process. That said, putting the spotlight on your product, which are luxury homes, is vital. Traditionally, real estate agents can do this by hosting open houses or a house tour. But with the metric rise of online shopping, you need to meet potential clients on where they are—online.

Real estate videos that showcase a property’s best features, like its architectural design, interiors, amenities, and number of bedrooms allow prospective clients online to virtually inspect luxury homes that they are interested in from the comfort of their screens.

Although traditional real estate listings and images can do this too, real estate videos are more effective because they make the experience more attention-grabbing and immersive. For instance, you can play with different camera angles, like using aerial shots to present a property’s exterior and lot area . A good real estate video shows the unique details of a home as well. For instance, when showcasing the beautiful homes of Portofino Heights by Brittany Corporation, think of walk-throughs of the grand staircases and aisles or slow-motion shots of distinct wall accents, cobbled roofs, and other unique details.

Your Real Estate Video Should Sell Not Only Luxury Homes, But Also the Experience

The best real estate videos have emotional appeal. Every real estate agent knows that potential buyers are not just looking for a house—they are also in for the experience and overall quality of life that comes with their dream homes. That said, adding a personal touch to real estate marketing videos makes your listing memorable.

It helps your potential clients imagine their lives inside the luxury properties in your real estate listings. You can do this by making videos that capture positive emotions like joy, satisfaction, and love. Put clips that your target audience can relate to.

For instance, when promoting family homes, playing on family-centered themes could be an attention-grabber. Think of including shots of people laughing and bonding together in their new home. Your video content can also include an immersive neighborhood tour featuring locals enjoying a walk near the residential area you are promoting, or a person enjoying the breathtaking hillside-view from his luxury condo in Tagaytay.

The point is a great real estate video does not solely focus on promoting a house or a real estate agency. Appealing to the emotions of your prospective clients humanizes your brand, which makes it easier for them to relate to you and trust your products and services.

Your Real Estate Video Should Establish Yourself as an Expert in the Real Estate Market

When dealing with purchases as monumental real estate properties, potential buyers—especially new clients—will only work with someone they trust. But building a strong foundation of trust with a prospective buyer does not happen overnight.

The beauty of real estate marketing videos is it gives you the flexibility to creatively showcase not only the product you offer, but also the expertise you have as a real estate agent under Brittany Corporation. Educational real estate videos and similar video types are prime examples for this.

For instance, you can start by making an introduction video to introduce yourself and what you can offer, especially to your new audiences. Then, build your credibility by filming a short video that covers relevant topics, such as home-buying guide for first-time investors, discussing real estate contracts, how to finance real estate investment with cash or lenders, staying up to date with real estate market trends and so much more.

You can also play around the idea of allowing your audience to peek in “A day in the life of a real estate professional in Brittany Corporation.” When creating educational real estate videos, remember this one thing: they should always offer valuable information to your audience.

Your Real Estate Video Should Reach Your Audience

The main purpose of making a real estate video is to tap a large potential client base on digital spaces that traditional real estate marketing cannot reach. That means the process does not end when a brand is done creating their own real estate videos. They should put the content on the right platforms—and social media is the perfect example.

Consumers have been increasingly reliant on social media when researching a product or service. For example, the number of searches for tutorial YouTube videos—specifically “how-to” YouTube video content—are skyrocketing. Take advantage of this consumer pattern by framing your real estate video content with the same moniker (e.g. How to Invest on The Best Luxury Homes in Tagaytay). Be consistent by adding relevant niche topics to the company’s official YouTube channel.

On top of adding YouTube videos on their marketing efforts, real estate businesses should disseminate high-quality video content on their official website, newsletters, and other social media channels like Facebook, LinkedIn, and Twitter to stay top of mind and engage with their audiences.

Types of Real Estate Videos to Boost Your Marketing Strategy as a Real Estate Agent

Another great thing about real estate video marketing—aside from its efficacy—is versatility. You can play around different genres of real estate video that would suit your target market. To get started, here are the most popular types of real estate videos you can create to pull new leads and promote your real estate brand.

Listing Videos

Property listing videos are the most essential type of real estate videos for sellers. Presenting the luxury real estate properties you offer in an immersive way through video is a great strategy to stand out in the sea of listings online. That said, you do not have to limit your listing content to a slideshow of photos or chunks of text.

Create captivating listing videos that showcase a property in a high-production level, highlighting its best features, accents, and amenities. Play with natural light, set lights, and music to fit the mood and opulence that your brand evokes. Property listing videos are essentially an open house tour in video format.

Virtual Tours or Video Tour

In luxury real estate, location is king. Affluent buyers highly consider a property’s location and surrounding areas when making a purchase decision. That said, selling a home’s best features should come hand-in-hand with highlighting its neighborhood and environment. Do this by filming virtual tours or a neighborhood video tour that shows the beauty and leisure that a certain neighborhood has to offer.

For instance, buying luxury homes in Tagaytay, particularly in Crosswinds Tagaytay, comes with the privilege of enjoying the area’s breathtaking hillside views, popular tourist spots, local restaurants, nature parks, and so much more.

Testimonial Real Estate Videos or Client Testimonials

Nothing builds brand credibility, trust, and customer loyalty more convincing than the good ‘ol word of mouth. That is why a video testimonial is an important real estate video to have on your arsenal. For the unversed, client testimonial videos feature honest commentaries and recommendations directly from past clients about the positive experience they got from a product or service.

Leverage the power of this free publicity by interviewing your happy former clients and loyal customers for a testimonial video. Ask them to share their best experience with you as their real estate agent, and the overall value they got from the luxury homes they bought.

An impactful testimonial video is a powerful marketing tool for a real estate business (or any business in general) because they are authentic, credible, and often heartfelt. By turning your loyal customers to brand advocates, client testimonial videos are strong motivators in converting new leads to buyers.

Other Real Estate Videos

Nothing pique buyers interest more than variety and novelty. That said, add more layers to your digital marketing presence by creating unique and refreshing real estate videos for your diverse market. These include:

• Rehashed Blog Videos
• Luxury House Market Update Videos, Q&A’s, other educational videos
• Real Estate Webinars
• Company/Saleforce Introduction Video
• Corporate Events Recap Videos
• Corporate Culture Videos

No matter your choice, always invest in good production to remain consistent with your brand’s top-notch video quality and high-end branding.

The Key Takeaway: Real Estate Videos are No Longer Just a “Nice-to-Have” but a “Must-Have” in the Real Estate Industry

The ability to adapt to market changes is a crucial skill for every real estate agent. The industry’s landscape is ever-changing—and the only way to thrive is by learning to go with its flow. There is no denying that human connection remains superior when it comes to building consumer trust, connection, and loyalty. However, the numbers behind the efficacy of video marketing in doing the same prove one thing: it is here to stay.